Jägermeister Zombie Takeover

Lyndon Evershed
Written by
Lyndon Evershed
30 October 2016

Limelight has produced over 2,800 Zombie Takeover kits which are destined to scare the life out to on-trade customers.  This year’s “Zombie Takeover” kits include a premium selection of bespoke accessories and props as well as clothing, POS materials and make-up kits.

The brand is promoting their famous  #JagerZombie hashtag and is also being supported through other trade promotionas as well as releasing its own Holloween-themed films.  Staff and customers are encouraged to share their “undead” images on social media to further the engagement with the event.  Retailers are demonstrating the versatility of the beverage with a Halloween-inspired drinks menu containing easy-to-replicate ‘Zombie Takedown’ and ‘Zombie Brain; cocktails.

Halloween is a huge and ever growing event for on-trade, rivalling Christmas Eve and New Year, and Jägermeister is the brand that consumers immediately associate with the celebration.

Nicole Goodwin, Marketing Director, Mast-Jaegermeister UK, said: “To build on the success of the last two years we have evolved the ‘Zombie Takeover’ kits making them bigger, better and of course, scarier than ever before. For 2016 we are meeting our customer’s needs by maximising the brand’s on-trade presence to secure Jägermeister’s position as the best-selling spirit of Halloween.”

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