The power of brand recognition through promotional products

Lyndon Evershed
Written by
Lyndon Evershed
15 December 2017

It’s the end of the year and the most typical saying or phrase around this period of time is ‘I’ll just start it in the new year’. Just like many of us wanting to start with a fresh new look at the beginning of the year, we can also expect to see new revamped marketing campaigns and product launches from brands for 2018 filtering in throughout January. But what’s the best way to market a new product launch or marketing campaign? Well we can help you out with that one.

If you’re looking to build your brands recognition with your customers, then promotional products have always been a popular choice as they’re easy to personalise and adapt to the needs of your target market. A study conducted by the BPMA found that the ROI on promotional products delivered a better return on investment than radio and outdoor advertising, and was equal to TV and print.

When choosing your promotional product think about working on something that will have an impact on your audience in the long run, this will ensure exposure for your brand. By choosing a durable and useful promotional product people will be more likely to keep and use the item, so it’s worth looking into your audience’s wants and needs before sending out a product. It’s definitely worth sending a product with a connection to your brand or campaign that you’re running to make a clear link. The best found combination for an effective promotional product for it to be both useful to the person receiving it and for it to have a connection to your brand for future recollection.

According to the BPMA survey some of the most popular promotional products were found to be USB drives, pens or a mug.

With that being said, let us help you be creative and innovative with your promotional merchandise. Be sure to stand out from your competitors in 2018!

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