Find out the impact of using the wrong promotional merchandise

Lyndon Evershed
Written by
Lyndon Evershed
9 May 2018

Using promotional products is a great way to break the ice with a potential customer. They’ll be more likely to listen to what you have to say Ii you can get their attention and keep it. You will probably have the power to then follow through with a sale.

However, to get the positive results you’re striving for, you will need to execute the process of choosing promotional products properly.

Below are 5 important points to follow:

1. Keep your target audience in mind

If you provide your recipients with items they will actually be interested in, everyone wins! Your money goes to great use, you are gaining brand recognition and you’ll most likely see some ROI.

2. Quality is key

Customers tend to keep promotional products for around 8 months, if the quality of the product is good then there is no reason for them to throw it away. Most free items tend to be cheap and lack quality in return shortening the life expectancy of the product. The quality of a product is also a reflection of the company, and it can damage your reputation if products simply don’t work!

3. Be innovative

If you use items that people have already received a ton of they might just end up in the bin. You can ensure it’s held onto and remembered by making it useful, creative, high-quality and innovative. In return it’s likely to be in demand and the receiver will happily show friends and colleagues!

There are ways to make even simple products look sophisticated. Use guidance from the sales or order rep to help you make your items uniquely yours.

4. Include a call to action

The item may be usable, targeted, and fit your strategy—but it fails if you don’t give the customer a way to take action.

Include your company’s contact information: logo, URL, tagline, phone number, QR code—whatever makes sense for your initiative. And with a finite space in which to work, make every line count.

5. A product should be useful

Handing out a free item that actually serves a purpose to someone will most definitely be a winner! The receiver is most definitely going to thank a brand if the product helps make their life a little easier each and every day.

Always remember…

The majority of people who receive a promotional product are also more likely to have a favourable impression of the company that gave it to them. So, you essentially have a beneficial branding message by simply giving away some free products.

Promotional products allow people to see your brand, associate your brand, and recognize your brand. All these things are important as the more people who become aware of your brand, the better results you will see in business and sales.

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