Apex, a global financial services provider with a presence in over 50 countries, embarked on a transformative journey aimed at enhancing its brand recognition while championing environmental consciousness through sustainable merchandise solutions.
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The Brief
What began as a corporate merchandise enquiry has blossomed into a lasting partnership.

Apex approached Limelight with a clear goal of finding a sustainable branded merchandise solution to improve the look and feel of their brand while prioritising environmental consciousness.
Financial solution provider
The Limelight Solution
To fully understand their diverse regional requirements, our branded product specialists arranged a face-to-face meeting with Apex where they recommended Limelight’s Ease-e-Order™ store solution. Limelight’s store platform allows access to a pre-approved customisable range of branded merchandise, ensuring brand consistency.

The key features of our tailored solution included:
  • Ease-e-Order™ portal: our intuitive online portal acts as a one-stop-shop for employees to browse and order pre-approved branded merchandise from. This included clothing and accessories in addition to anything that could be required for promotion and events.
  • Geographical adaptation: the virtual store accommodates various currencies and streamlines operations across Apex’s geographical regions and all subsidiaries.
  • Ongoing support: our branded merchandise experts provide optimisation advice by regularly reviewing which products are popular and identifying underperforming items.
  • International shipment: Limelight facilitates international shipment, ensuring efficiency by managing all custom forms, allowing for a hassle-free process from start to finish.

The Result
Since launching the Ease-e-Order™ store, Limelight has supported Apex’s rebranding efforts, seamlessly integrating the new branding and pricing structures. Our solution effectively reduced the usage of unauthorised, off-brand items used by employees.

Limelight also played a crucial role in supporting Apex achieve their CSR objectives by providing branded merchandise that is cost-effective but, more importantly, aligns with their sustainability policy.
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