Apex, a global financial services provider with a presence in over 50 countries, embarked on a transformative journey aimed at enhancing its brand recognition while championing environmental consciousness through sustainable merchandise solutions.
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The Brief
What began as a corporate merchandise enquiry has blossomed into a lasting partnership.

Apex approached Limelight with a clear goal of finding a sustainable branded merchandise solution to improve the look and feel of their brand while prioritising environmental consciousness.
Client
Apex
Industry
Financial solution provider
Year
2020
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The Limelight Solution
To fully understand their diverse regional requirements, our branded product specialists arranged a face-to-face meeting with Apex where they recommended Limelight’s Ease-e-Order™ store solution. Limelight’s store platform allows access to a pre-approved customisable range of branded merchandise, ensuring brand consistency.

The key features of our tailored solution included:
  • Ease-e-Order™ portal: our intuitive online portal acts as a one-stop-shop for employees to browse and order pre-approved branded merchandise from. This included clothing and accessories in addition to anything that could be required for promotion and events.
  • Geographical adaptation: the virtual store accommodates various currencies and streamlines operations across Apex’s geographical regions and all subsidiaries.
  • Ongoing support: our branded merchandise experts provide optimisation advice by regularly reviewing which products are popular and identifying underperforming items.
  • International shipment: Limelight facilitates international shipment, ensuring efficiency by managing all custom forms, allowing for a hassle-free process from start to finish.

The Result
Since launching the Ease-e-Order™ store, Limelight has supported Apex’s rebranding efforts, seamlessly integrating the new branding and pricing structures. Our solution effectively reduced the usage of unauthorised, off-brand items used by employees.

Limelight also played a crucial role in supporting Apex achieve their CSR objectives by providing branded merchandise that is cost-effective but, more importantly, aligns with their sustainability policy.
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