GoCardless is a fintech company that provides innovative online payment solutions. They handle the complexities of one off, automated, or recurring payments, simplifying the payment process for other businesses. Just as GoCardless helps businesses focus on growth by handling their payment processes, Limelight stepped in to assist GoCardless with delivering welcome packs for their new starters. By removing the stress and hassle from their HR team, Limelight ensured that the onboarding experience is smooth and welcoming.
The Brief
The team at GoCardless firmly believes that ‘everybody makes a valuable contribution to their success’. This is why they aimed to instill a sense of appreciation right from the start, the moment someone steps into a new role. To achieve this goal, GoCardless reached out to Limelight with a request to create welcome packs that they can give to their new starters to show their appreciation and welcome them onboard.
The Limelight Solution
Working closely with their HR professionals, Limelight put together the perfect welcome pack for their new starters. In addition to this, we provided the convenience of stocking curated packs at our warehouse for on-demand delivery to any new starter’s address, whether local or worldwide. This ensured prompt delivery, as the packs were already pre-made and approved, ready to be dispatched, but also eliminated the need for GoCardless to manage the warehousing of the packs.
The Result
The welcome packs featured carefully chosen items such as a bespoke varsity jacket, a recycled Ocean bottle, branded tea bags and a recycled stone notebook – all packed into a custom branded gift box.

Limelight not only assisted in selecting the perfect items for the welcome packs but also provided a comprehensive solution including fulfillment, warehousing, and distribution.
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