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As the premium worldwide scheduled airline, Emirates set the industry standard and expects no less from its business partners. It works with leaders, not followers – an approach that defines all its operations. As such, its brand identity support campaign sets the standard for innovation.

The Brief

Emirates were planning a seasonal brand awareness campaign in partnership with Transport for London and Snowman Enterprises. As part of ‘The Snowman and The Snowdog’ experience the campaign managers were seeking an engaging product set that would be talked about and would generate extensive brand exposure and increased yield over the period.

The Limelight Solution

Our creative team were engaged and reviewed the requirement in the light of the brand values of Emirates. We brainstormed a set of concepts and the final scoring was in favour of a branded fun giveaway bag containing

Snowman chocolate
A pair of in-flight binoculars
An i-spy challenge quiz
A character mask

Following concept approval, the Limelight team designed and sourced the giveaway in good time for the launch of the Christmas Experience campaign.

The Result

Our campaign debrief with the client reported a marked increase in flight traffic with very positive feedback on the innovative giveaway.

“Incredibly great service, fantastic team who have a will do, will deliver attitude. Very quick turn around of a product and good quality to boot.”

This innovative high quality branded giveaway dovetailed exceptionally well with the standards that Emirates demands.

The Future

We look forward to further involvement and the opportunity to use our creative team to design innovative, high-quality, branded promotional merchandise which aligns with the brand values.

Bags & Travel, Confectionery, Seasonal
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