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Mitsubishi Electric

Mitsubishi Electric

With over 90 years of experience in providing reliable, high-quality products to both corporate clients and general consumers all over the world, Mitsubishi Electric is a recognized world leader in the manufacture, marketing and sales of electrical and electronic equipment used in information processing and communications, space development and satellite communications, consumer electronics, industrial technology, energy, transportation and building equipment

The Brief

Mitsubishi Electric wanted to develop and launch a merchandise range for their many partners and installers, to be dual-branded to feature both the Mitsubishi Electric logo and that of each individual Partner. The idea was to get an extended reach and visibility for the Mitsubishi Electric name.

The Limelight Solution

Limelight’s creative minds worked with Mitsubishi to design an engaging range of merchandise to be used by their partners, and produced a catalogue of these items, for distribution to all partners. The partners are part of a loyalty scheme, building up credits/points based on spend, which can then be redeemed on merchandise.  This scheme is a win-win for Mitsubishi as it promotes their name across a much wider audience, as well as incentivising and invoking further loyalty from their clients.

The Result

Limelight manage the hundreds of orders placed by Mitsubushi Electric’s partners, with each order being dual-branded with the specific partner logo. Limelight also set up a logo-creation system, creating high-resolution artwork for partner logos, ensuring the best quality branding every time, saving time and money for the Mitsubishi team. Orders are shipped directly to the partners, meaning the Mitsubishi team don’t have to worry about managing stock and deliveries. Leaving Limelight to focus on full service management and delivery, leaves customers free to focus on their businesses.

The Future

Limelight look forward to continuing this very successful relationship with Mitsubishi Electric. The usage of the dual-branded merchandise by their partners doubled over a 2-year period, a testament to the facts that the catalogue & ordering process is easy to use and the products are getting results for the partners – as well as Mitsubishi.

Mitsubishi Electric
Corporate Business
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