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Jägermeister started off as a local German brand. But a significant marketing drive, including advertising, trade fair appearances and nationwide sales representatives soon ensured that the herbal liqueur became a favourite in all pubs, clubs and bars around the globe!

The Brief

Jägermeister were planning a powerful seasonal brand awareness campaign in the run up to Halloween. Working alongside their creative teams, Limelight was tasked to develop and produce an on-trade POS pack to support and enhance the spooky tagline ‘Things aren’t always as they seem’.

The Limelight Solution

We produced a specially-made kit that included tattoo sleeves, bunting, mirror vinyls and other POS items – even a selfie poster with reflective ink that revealed a hidden image when the camera flashed!

Limelight also took care of the fulfilment, with over 1000 special kits being packed and delivered to individual bars & clubs around the UK.

The Result

Jägermeister were extremely happy with the products that completely transformed pubs and bars around the country! There was a huge increase in social media mentions and sales over the Halloween weekend.

The Future

We look forward to further involvement and the opportunity to use our creative teams, global sourcing and fulfilment capabilities to produce innovative, high-quality, branded promotional merchandise & POS which illuminates the Jägermeister brand.


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