What are you doing to stand out at events & exhibitions?

Mira Chomakova
Written by
Mira Chomakova
17 August 2023

Standing out at an event or exhibition requires a combination of strategic planning, creativity, and thoughtful execution.

Remember that consistency and authenticity are key. Your efforts to stand out should align with your brand identity and the expectations of your target audience. By focusing on delivering value, engagement, and memorable experiences, you can leave a positive and lasting impression on event attendees.

Unique & eye-catching booth or stand design

Your booth or stand design is often the first thing attendees notice. A creative and well-designed booth that reflects your brand’s identity can capture attention and create a positive impression. Use bold visuals, attractive lighting, and interactive elements to draw people in.

Ensure your team stands out from the crowd

Your team play a crucial role in making your business stand out. Train your staff to be friendly, approachable, and knowledgeable about your products or services.

If uniforms aren’t mandatory, have synergy between your employees by having them wear company branded lanyards & badges or name tags.

Pre-event Marketing is the way forward!

Generate buzz before the event by using social media, email marketing, and other channels to let your audience know that you’ll be participating. Offering exclusive previews or incentives for visiting your booth can encourage attendance.

One way to guarantee interest at your stand, is to offer valuable and unique giveaways that are aligned with your brand. High-quality and useful items can leave a lasting impression and encourage attendees to remember your business after the event.

Before finalizing your choices, it’s a good idea to conduct surveys or gather feedback from your intended audience to ensure your giveaway items will be well-received.

Allianz executed this perfectly at Airmic 2023. Click here to read more.

We worked with them to produce VIP Goody Bags for the event; and it was key to include locally sourced products, to support the City of Manchester and local community.

TOP TIP: If the event is location-specific, incorporating local or cultural elements into the merchandise can create a unique and memorable experience for attendees.

We’ve listed the TOP 3 trending giveaway categories for 2023…

Sustainable & eco-friendly products

There has been a growing emphasis on eco-friendly and sustainable giveaway items.

Items like reusable tote bags, bamboo products, recycled materials, and biodegradable items have become more popular as people and businesses prioritize environmental consciousness.

Technology for the everyday

With the increasing reliance on technology, items like branded power banks, phone stands, and cable organizers have been popular choices.

These items offer practicality and align well with the digital age.

Health & wellness is 1 not to be missed

Items that promote wellbeing and wellness have been trending. This includes things like reusable water bottles, stress-relief gadgets, fitness trackers, and even items related to mental well-being like mindfulness journals.

Create a connection with the people that matter & deliver a personal touch that reinforces your brand. Contact us today.
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